I’m not very impressed by the latest Microsoft Windows advertising campaign (life without walls) that tries to bring some balance to Apple’s get a mac ads. Apple’s ads made PCs, and possibly their users, look dull and deluded, and that is surely a stereotype. But the truth is that the majority of PCs probably don’t have an interesting existence.

I reflect on the clientele I have and find that there are many creatives and that they use their macs to genuinely make stuff, rather than do spreadsheets (yawn).

Photographers (wildlife, weddings, portraits), authors, designers (web, magazine, publicity), a conductor, a soprano, a voice coach, a copywriter, a hypnotherapist, an artist; and that’s just the ones that I know what they do. And of course there are a fair few that do use spreadsheets as there is no shortage of financial advisors, market analysts and company executives that use macs too. 

I am thinking out loud here but I guess I could have a page specifically for my clients, with links to their websites, demonstrating the range of mac users. Nothing cheesy I hope, but it would show clearly the interesting things mac people do.

It should also be added that intel macs can actually be PCs. They can run Windows natively or virtually, as well as a PC, and if that qualifies them they could say “I’m a PC” too.

Finally, a PC might not be running Windows anyway. Linux makes a good alternative. I have one running Ubuntu linux. It is certainly a good way to have a PC with lots of (free) productive software on it, without all the vulnerability to viruses that Windows suffers. Linux also runs on macs.